Establish growth in a new market - Commercialise a new or expanded proposition - Scale or rebuild a commercial team - Change how the company sells and competes - Transfer a successful commercial model - Convert growth investment into revenue

Meet Deal Clinic.

Start Winning the Deals You Shouldn't be Losing. 

Contact Us

30 Seconds. Job Done.

Dictate, paste notes, or connect your meeting recorder. No forms, no friction.

Voice Dictation

Dictate a verbal summary of your call in 1-3 minutes. No forms, no friction - just talk.

Notes or Transcripts

Paste rough notes or a full call transcript. The AI takes it from there. 

Recorded Meetings

Record from Zoom, Google Meet, Teams, Webex, Slack Huddles, GoTo Meeting ... 

Three Dimensions of Deal Health

A  DDR [Deal Diagnostic Read-out] assesses each Lead or Deal  on 3 critical dimensions.

Opportunity Fit

Does this situation actually suit us? How aligned are circumstances to our ideal type of account and opportunity?

Value Creation

What's the evidence we can add value to this prospect's world, given our approach versus what they are currently doing? 

Forecast Risk 

What information gaps, constraints, red flags and risks  are showing up and that need to be dealt with - today? 

Deal Clinic adds a quality-control layer to your sales pipeline -  quickly surfacing risk and providing you with decision-grade information. 

A Connected Deal Clinic & Practice Platform

Diagnose deal risk, clean up pipelines, and sharpen sales execution - all in one platform.

Discovery Expert Model (DEM)

The "Brain" - encode your proprietary discovery expertise into a structured model. Define what good looks like for each discovery track.

Deal Diagnostic Readout (DDR)

The "Output" - AI-generated diagnostic reports that analyze conversations against your expert model to assess deal health and surface risk.

Automatic Meeting Diagnostics

Record meetings via Zoom, Google Meet, or Teams. Automatic Deal Diagnostic Readouts [DDRs] into your inbox without TYPING. 

Information Gap Detection

Automatically flags when discovery is incomplete. See exactly what questions to ask next to fill gaps and strengthen your position.

Practice Studio

Close knowledge and fluency gaps in the customised Practice Studio.

Build Language

Build a language of differentiation using your existing content. 

Onboarding New Hires

Onboarding new hires to certified level in your sales playbook. 

Built for Sales & Commercial Leaders Who Value Clarity

Sales Leaders

Get a single, reliable view of gaps, risks, and deal health, without chasing reps or hunting for clues in  CRM notes.

CEOs 

Work with clear Risk-to-Revenue and Risk-to-Growth assessments. Introduce a healthy risk-aware commercial culture. 

Stakeholders

Non-sales stakeholders get early visibility of opportunity fit and risks, and can assist salespeople more confidently.

Do you recognise any of these situations?

A busy but unproductive pipeline 

Plenty of opportunities, but little momentum - low win rates, stalled deals, and pricing pressures. With Deal Clinic, you can identify blockers and red flags, and then decide on a Plan-to-Close per deal.

High proportion of new business

You are very dependent on new business development and need to manage deals that are harder and risker than house accounts. Deal Clinic puts you in control from stage 1 in the sales pipeline. 

Low deal volume - but each one really matters

You operate in a specialist or niche market, with a small number opportunities - and of high value and margin. Deal clinic surfaces weak qualification and fuzzy fit, eliminating late-stage surprises.

Deals involve multiple internal stakeholders

Sales outcomes drive critical downstream decisions - engineering, operations, production, finance, resourcing, or delivery planning. Everyone needs to know the gaps and risks from the start of the opportunity. 

Common Questions About Deal Clinic

1What does Deal Clinic replace in our current sales process?
Deal Clinic replaces informal deal updates, subjective forecast reviews, and vague or low-value CRM notes. It replaces noise-based methods with a structured, evidence-driven way to capture, diagnose, and plan sales opportunities—often removing the need for call recordings to understand true deal health.
2How is Deal Clinic different from other sales tools?
Deal Clinic evaluates opportunities against a clear standard, creating immediate visibility into information gaps, commercial risk, fit, and value potential. It surfaces weak or incomplete discovery early, showing not whether a deal is good or bad, but where critical information is missing.
3How does Deal Clinic work in day-to-day practice?
At its simplest, the salesperson dictates a short summary of a conversation—based on notes or memory—in one to three minutes. This creates a Deal Diagnostic Readout (DDR) that immediately shows the current state of the opportunity, including gaps and risk. Each update refreshes the DDR as evidence builds.
4How much setup is required to get started?
Setup is lightweight. Deal Clinic requires defining an evidence standard using a Discovery Expert Model (DEM). The DEM codifies core discovery tracks and can be built from four to six tracks—or even a single representative question per track—and refined over time.
5What is the first metric that shows Deal Clinic is working?
The first metric to improve is the second-meeting rate. What was often a 10–20% second-meeting rate moves toward 70–80%, signalling stronger discovery, better qualification, and real early-stage momentum.
6How do we calculate ROI from Deal Clinic?
ROI is demonstrated through three outcomes: more high-quality opportunities created, higher conversion rates, and—over time—improved pricing discipline that results in stronger deal margins.