Michael McGowan – Bio
The Different Manager | The Seller Accelerator | Scaling Certainty
Michael McGowan has spent more than 20 years helping SMB companies build the sales capability needed for growth. He has worked extensively in Ireland and internationally, including living and working in the United States.
Today, Michael helps companies in two areas. (1) First, he works with leadership teams to build the sales architecture that provides the visibility, measurement and discipline needed to run a professional sales organisation.
(2) Second, he helps growth companies build a commercial sales environment that captures their expertise, establishes consistent sales and messaging standards, and enables new hires, managers and sales teams to become fluent in communicating the company’s value.
In particular, he likes working with established companies that have a strong offering and value story, but need better sales capability to turn it into growth.
Consulting Services – Sales Architecture
- Building the Sales Architecture
- Sales Pipeline framework
- Forecasting System
- Weekly Governance Standard
Sales Capability Building & Training Service
- Build the company’s Value Proposition
- Capture & Codify the company’s unique language.
- Build the live playbook
- Sales onboarding (significant part of the service)
- Can advise on sales hiring (not direct recruitment)
We work with a U.S.-based partner also, and use their AI-powered High-Performance Sales Studio that gives SMBs a complete sales capability toolkit and build a standards-based commercial sales environment, in your company’s language.
